John Lewis, President, Consumer North America, The Nielsen Company

Over the past few years, grocers have innovated in a number of ways to attract more customers: varying store formats fit different needs and spaces; loyalty programs coupled with gas savings drive traffic; and in-store kiosks, smartphone apps and other new media applications appeal to consumers’ passion for technology.

Store perimeters Continue Reading »
Internet Profitability – Want to Increase Store Traffic, Loyalty and Growth? Re-Think the Center Store

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Last year’s Super Bowl was the most watched TV program in U.S. history. With 106.5 million viewers, the game supplanted the long-time leading final episode of M*A*S*H (which had 105.5 million viewers in 1983).  Will this year’s NFL championship game beat the record again? Many factors, from the competitiveness of the game to the weather, will come into play, but there is no question Continue Reading »
Internet Profitability – Football TV Ratings Soar: the NFL’s Playbook for Success

Dennis Callahan, Director of Nielsen Health Panel Services
Liz Yurkevicz, Analyst, Nielsen Professional Services

Summary: More than ever, U.S. consumers are being asked to manage their diseases and make significant health care decisions on their own. Recent changes in health care policy related to flexible spending accounts (FSAs) and over the counter (OTC) reimbursement could bring about real shifts Continue Reading »
Internet Profitability – Paying for OTC Medications – New Rules, Big Impact

Dennis Callahan, Director of Nielsen Health Panel Services
Liz Yurkevicz, Analyst, Nielsen Professional Services

Summary: More than ever, U.S. consumers are being asked to manage their diseases and make significant health care decisions on their own. Recent changes in health care policy related to flexible spending accounts (FSAs) and over the counter (OTC) reimbursement could bring about real shifts Continue Reading »
Internet Profitability – Paying for OTC Medications – New Rules, Big Impact

On Tuesday, January 25, 2011 President Obama delivered his State of the Union address. The address was carried live from approximately 9:00 PM- 10:15 PM on 11 networks. The sum of the average audience for those networks was 42,789,947 viewers, with a combined household rating of 26.6. The networks carrying the address included ABC, CBS, FOX, NBC, TEL, UNI, CNN, Centric, CNBC, FOXNC, and MSNBC. Viewership Continue Reading »
Internet Profitability – 43 Million Watch President Obama’s State of the Union Address

There are more ways of measuring winter storms than taking a ruler into an open field when the snow stops. Looking at TV ratings in the U.S., Nielsen has calculated that the storm of January 10-13, 2011 was the most impactful storm in recent history. The nationwide blizzards and snowstorms didn’t just deposit record-breaking amounts of snow and ice across the country, they also deposited unusually Continue Reading »
Internet Profitability – Icy Winter Storms Heat Up U.S. TV Viewing

From the New Orleans Saints’ inspiring Super Bowl victory and the Winter Olympics to LeBron James’ controversial “Decision” to take his talents to Miami, 2010 was a record-breaking year for sports viewership in the U.S.

But ratings tell only part of the story about the appeal of sports to advertisers. Nielsen’s Year in Sports 2010 reveals that households earning more than Continue Reading »
Internet Profitability – TV Ratings for Major Sporting Events Over-index In More Affluent U.S. Homes

Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. According to the survey, which polled more than 29,000 Internet consumers last November Continue Reading »
Internet Profitability – Jobs and Inflation Concerns Drive Pessimistic End to 2010 Global Consumer Confidence

I hope you’ve been enjoying my posts lately. I thought I might do something different today and rustle up a few bits of info from around the WWW. These are some of the news items and blog posts that have been popular over the last few weeks. Leave me your thoughts.

Lead your business to profitability with enterprise resource …

The following are the benefits of implementing Continue Reading »
Latest profitability news – Lead your business to profitability with enterprise resource …

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