As the Steelers and Packers prepare to go head to head in Super Bowl XLV, the always anticipated showdown off the field will once again take place as advertisers battle to keep viewers glued to the TV during the commercial breaks.

According to Nielsen, nearly 48 minutes of paid television advertising (including the pre-game kick-off) ran during the 2010 Super Bowl. Last year’s game drew an estimated Continue Reading »
Internet Profitability – Chips, Beer and…Lip Gloss? Which Super Bowl Advertisers Will Drive Consumer Spending?

Profitability ratio (Return on Capital Employed) help please?

I need to work out the return of captial employed for this business. I know the equation is as follows (sorry it is hard to read…. this is because I cannot do a fraction on yahoo):

Operating profit (or profit before tax) ÷ Total equity + non current liabilities

The operating profit is 16,762
Total equity Continue Reading »
Profitability ratio (Return on Capital Employed) help please? – Yahoo! UK & Ireland Answers

Technorati Tags: profitability

When it comes to watching the Super Bowl, there’s no place like home. The great majority of U.S. households – 9 out of 10 – tell Nielsen they will be watching Super Bowl XLV at home or at a friend or relative’s house instead of watching it from a restaurant or bar. And while watching the game at home, only five percent of households expect to spend more than last year on food Continue Reading »
Internet Profitability – Home is Where the Super Bowl Is

Don Kellogg, Senior Manager, Telecom Practice Research and Insights, The Nielsen Company

As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Continue Reading »
Internet Profitability – Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the U.S.