Last year’s Super Bowl was the most watched TV program in U.S. history. With 106.5 million viewers, the game supplanted the long-time leading final episode of M*A*S*H (which had 105.5 million viewers in 1983). Will this year’s NFL championship game beat the record again? Many factors, from the competitiveness of the game to the weather, will come into play, but there is no question
Continue Reading »
Internet Profitability – Football TV Ratings Soar: the NFL’s Playbook for Success
Mail this post
Dennis Callahan, Director of Nielsen Health Panel Services
Liz Yurkevicz, Analyst, Nielsen Professional Services
Summary: More than ever, U.S. consumers are being asked to manage their diseases and make significant health care decisions on their own. Recent changes in health care policy related to flexible spending accounts (FSAs) and over the counter (OTC) reimbursement could bring about real shifts
Continue Reading »
Internet Profitability – Paying for OTC Medications – New Rules, Big Impact
Mail this post
Dennis Callahan, Director of Nielsen Health Panel Services
Liz Yurkevicz, Analyst, Nielsen Professional Services
Summary: More than ever, U.S. consumers are being asked to manage their diseases and make significant health care decisions on their own. Recent changes in health care policy related to flexible spending accounts (FSAs) and over the counter (OTC) reimbursement could bring about real shifts
Continue Reading »
Internet Profitability – Paying for OTC Medications – New Rules, Big Impact
Mail this post
On Tuesday, January 25, 2011 President Obama delivered his State of the Union address. The address was carried live from approximately 9:00 PM- 10:15 PM on 11 networks. The sum of the average audience for those networks was 42,789,947 viewers, with a combined household rating of 26.6. The networks carrying the address included ABC, CBS, FOX, NBC, TEL, UNI, CNN, Centric, CNBC, FOXNC, and MSNBC. Viewership
Continue Reading »
Internet Profitability – 43 Million Watch President Obama’s State of the Union Address
Mail this post
There are more ways of measuring winter storms than taking a ruler into an open field when the snow stops. Looking at TV ratings in the U.S., Nielsen has calculated that the storm of January 10-13, 2011 was the most impactful storm in recent history. The nationwide blizzards and snowstorms didn’t just deposit record-breaking amounts of snow and ice across the country, they also deposited unusually
Continue Reading »
Internet Profitability – Icy Winter Storms Heat Up U.S. TV Viewing
Mail this post
Internet Profitability – TV Ratings for Major Sporting Events Over-index In More Affluent U.S. Homes
From the New Orleans Saints’ inspiring Super Bowl victory and the Winter Olympics to LeBron James’ controversial “Decision” to take his talents to Miami, 2010 was a record-breaking year for sports viewership in the U.S.
But ratings tell only part of the story about the appeal of sports to advertisers. Nielsen’s Year in Sports 2010 reveals that households earning more than
Continue Reading »
Internet Profitability – TV Ratings for Major Sporting Events Over-index In More Affluent U.S. Homes
Mail this post
Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. According to the survey, which polled more than 29,000 Internet consumers last November
Continue Reading »
Internet Profitability – Jobs and Inflation Concerns Drive Pessimistic End to 2010 Global Consumer Confidence
Mail this post
I hope you’ve been enjoying my posts lately. I thought I might do something different today and rustle up a few bits of info from around the WWW. These are some of the news items and blog posts that have been popular over the last few weeks. Leave me your thoughts.
Lead your business to profitability with enterprise resource …
The following are the benefits of implementing
Continue Reading »
Latest profitability news – Lead your business to profitability with enterprise resource …
Mail this post
Developing niche ideas is encouraged when marketing on the internet since selecting the right niche can prove to be lucrative. In fact it is common for many online marketers to always be exploring new niche markets in order to spread their risks and increase their income. With that said developing multiple niche markets gives you the opportunity to create multiple
Continue Reading »
Exploring Niche Ideas For Profitability
Mail this post





